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Privacy Policy



It is Senda de Vida policy to respect your privacy regarding any information we may collect while using our software applications and websites, collectively called the Services.

This Privacy Policy applies to your use of the software, applications, products and/or services offered by Senda de Vida (which includes Senda de Vida’s websites, stores, e-reader apps, digital contents etc.), each as defined/described in Senda de Vida’s Terms of Service available at

Senda de Vida operates web-based applications such as Senda Educativa, SDV Mirror, SDV Aduanas, Senda de Vida Cloud that are part of the services that we offer. These products are offered through multiple domains,,,,,, All such products, applications, websites are collectively called “Services”.


This Privacy Policy applies when you use our Services. For our customers and their end customers, a link to this privacy policy is also available in “the application.

Data Controller and Data Processor

We process two main types of personal data.

  1. Customer Data – Personal data that forms part of data that is provided by our customers and their end-users for processing.

  2. Other Data – Personal data about our customers, visitors and other individuals that is collected and processed directly by us.

Our Customers are the controller of Customer Data. Senda de Vida is the processor of Customer Data and the controller of Other Data.

Information We Collect


Customer Data that you provide

As customers, you provide data to us for processing as part of usage of our Senda de Vida applications.


Customer Data may be processed by us as a result of customer’s use of the Services when our customers, or their end-users, input or upload information into the Service. For example, customers who use our Senda de Vida application may upload Customer Data about themselves or their employees, institutional partners or schools.

  • We collect personal information from you when you create an account, such as your first name, last name, email address and phone number.

  • We collect any personal information that you include in your user profile and public profile, public contents, and during use of our services such as annotations, file uploads and notes.

If you are a school, you should contact your publisher about their privacy practices. If you are a school student, you should contact your school or teacher to understand your school ’s privacy practices.


Other Data that we collect

We also collect and store the following information about you using analytical tools

We collect information related to your use of our products and services, such as your touch gestures, highlights, bookmarks, page views, and other applications you may use with our products and services. Our products provide information to us about its status, such as uptime, available memory, and errors that may have occurred.

We use software tools such as Flash or JavaScript to collect information about how you interact with our products and services, such as mouse clicks, drags, and hover-overs, response times, errors, and length of visits to certain pages.

Website Visitor Data

We also collect data when you use our applications and websites

  • Log Data – Our servers automatically collect information when you access or use our applications and services. This data is recorded in log files. Examples of such data include IP Address

  • Product Demo and Subscription – You provide personal data to us as part of signing up for our newsletters or to request for product demos.

  • Contact Us Data – When you enquire about our products and services, we collect and store this data to communicate with you and respond to your enquiry.

Data from Others

User registration services that you use

You may also use third party registration services or applications to sign up with Senda de Vida. We then get data from these applications.

Google Analytics

We currently use Google Analytics to collect information anonymously and reports website trends without identifying individual visitors.

We use Google Analytics for analytics and measurement to understand how our services are used. For example, we analyse data about your visits to our sites to do things like optimise product design


We currently use KISSmetrics that provides certain services to Senda de Vida in connection with Senda de Vida’s operation of its products and services, including the collection and tracking of certain data and information regarding the characteristics and activities of visitors to Senda de Vida’s webpages/services.




We collect data through cookies

Senda de Vida uses cookies to help Senda de Vida identify and track visitors, their usage of Senda de Vida website, and their website access preferences. We may also use navigational data like Uniform Resource Locators (URLs) on our products and services to gather and store information about your activities relating to our products and services. If cookies or Flash cookies are disabled, then certain areas of our products and services may not work properly.

Senda de Vida visitors can control cookies through your browser settings. For more details about how we use these technologies, please see our Cookie Policy.


How We Use Your Data

How we use your personal data will depend on which Services you use and how you use those Services.

Customer Data will be used by Senda de Vida in accordance with Customer’s instructions, including any applicable terms in the Customer Agreement and as required by applicable law. Senda de Vida is a processor of Customer Data and Customer is the controller.

Other Data is used by us to provide our services, send our newsletters, send promotional material and to communicate with you by responding to your requests, comments and questions.


Lawful bases for processing

We have lawful bases to process your personal data. We also use your consent as bases for lawfully processing your personal data.

We process your personal data only when we have a lawful basis. Presently, we use the Performance of Contract (i.e. to deliver the services to our customers) and consent as the lawful basis for processing. For certain processing, we may also use legitimate interests as provided under the Data Protection Regulations. If you believe certain services are not in your interest, you have a right to object.

In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

Where you have consented to a particular processing, you have a right to withdraw the consent at any time by sending an email to our product support team at “


How we use Customer data

We use your data to authenticate you and authorize access to our services

We only process Customer Data on behalf of our customers and in accordance with their instructions provided in the applicable Services agreement with us. We use the data that we have about you to provide our services and provide support to you. In each case, Senda de Vida collects such information only in so far as is necessary or appropriate to fulfil the purpose of the interaction with our services.

  • To send emails and other communications. We may send you service, technical and other administrative emails, messages and other types of communications. We may also contact you to inform you about changes in our Services and our Services offerings. These communications are considered part of the Services and you may not opt out of them.

  • Aggregated Analytics. We also use our Customer’s end user data to derive aggregated analytics such as duration of book reading, Book Opened / Assigned, Reading Time, Pages Read, Reading Sessions, Avg. Reading Time / Session, Avg. Pages Read / Session, Notes Shared / Created, Highlights Shared / Created, Resources Viewed / Available etc.

  • Payment Processing. Payment information that you provide is used only for payment processing.

  • Customer Support. If you send us a request (for example via a support email or via one of our feedback mechanisms), we respond to your request or to help your issues.

    • For any other purpose as provided for in the Services Agreement between us and the customer, or as otherwise authorized by the customer;


  • In accordance with or as may be required by law.



How we use Other data

We may set up product demos or send you marketing / promotional materials. You may choose to restrict the collection or use of your personal information

We will update you with improvements in our services, new features and from time to time also carry out direct marketing of our products and services. Direct marketing is carried out only if you consent to receiving such communications from us.

Website visitor’s personal data is used to provide personalized content where they have provided us consent.

We also send invitation to our events or conferences.

Users under 16 years of age

The Sites and Services do not knowingly collect personal information from users under the age of 16

If you are under the age of 16, you are not permitted to use the Sites and Services except as an end user student.


Data Retention Policy

We will retain your personal information for as long as is needed to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements).


Customer Data – We retain your information for as long as you have an active Services account. We may also retain your personal information for extended period under applicable statutory laws.

Senda de Vida will retain Customer Data in accordance with a Customer’s instructions, including any applicable terms in the Customer Agreement, or for two years if there are no such instruction, and as required by applicable law. When you decide to close your account, we delete all personal information about you including any user generated content.


Other Data – We retain your information for as long as necessary for the purposes that we have described in this privacy policy

Senda de Vida may retain Other Information pertaining to you for as long as necessary for the purposes described in this Privacy Policy. Website visitor data and personal data used for marketing is retained for 10 years.


Your Rights

You can request to access, update or correct your personal information. You also have the right to object to direct marketing. For all requests relating to your rights, you can contact us at “

You may have additional rights pursuant to your local law applicable to the processing. For example, if the processing of your personal information is subject to the EU General Data


Protection Regulation (“GDPR”), and your personal information is processed based on legitimate interests, you have the right to object to the processing on grounds relating to your specific situation. Under GDPR you may also have the right to request to have your personal information deleted or restricted and ask for portability of your personal information.


Customer’s Rights to Control Data

Whenever you use our services, we aim to provide you easy means to access, modify, delete, object to or restrict use of your personal information

We strive to give you ways to access, update/modify your data quickly or to delete it unless we have to keep that information for legal purposes. Some rights can be access from within the Senda de Vida application. For visitors, these rights can be exercised by contacting us with your specific request.

  • Change or Correct Data: You can edit some of your personal data through your account. You can also ask us to change, update or fix your data in certain cases, particularly if it’s inaccurate.

  • Delete Data: You can ask us to erase or delete all or some of your personal data (e.g. if it is no longer necessary to provide Services to you).

  • Object to, or Limit or Restrict, Use of Data: You can ask us to stop using all or some of your personal data (e.g. if we have no legal right to keep using it) or to limit our use of it (e.g. if your personal data is inaccurate or unlawfully held).

  • Withdraw your consent – Any consent that you provide, including for direct marketing, can be withdrawn at any time, by contacting us or by changing your preferences in the application.

  • Right to Access and/or Take Your Data: You can ask us for a copy of your personal data and can ask for a copy of personal data you provided in machine readable form.



Account Closure

We keep some personal data even after account closure

Once you choose to close your account, we generally delete your personal information within 30 days of closure of your account. Some information that is necessary for statutory obligations such as records of payment processing, invoicing data will be retained as necessary.


Your information shared with others


Recipients of your data

Your data will be shared with other recipients in order to provide you with services.

While we aim to limit the sharing of your data, at times, it is necessary to share your data with certain service providers. Examples of when and for what purpose your data is shared include data center / hosting services, email marketing services, etc.

The following categories of recipients will most likely receive your data in order for us to provide services to you

  • Third Party Data Center Services

  • Third Party SMTP Services

  • Third party temporary file upload tools

  • Salesforce /Pardot CRM for direct marketing

To Comply with Laws. If we receive a request for information, we may disclose if we reasonably believe disclosure is in accordance with or required by any applicable law, regulation or legal process.


Customer Profiles

Your data that is publicly accessible may be seen by others

Your user name, public profile information, and public content may be seen by other users of our products and services. It’s your choice whether to include sensitive information on your profile and to make that sensitive information public. Please do not post or add personal data to your profile that you would not want to be publicly available.


Cross-Border Data Transfers

Your data will be stored and processed in multiple countries including outside of the

European Union (EU) Region

Since we are an international company, your data will be processed outside of the EU region. Your data will be processed within Third Party Data Centers in USA and our data centers in United States, Toronto, Nuremberg and India. Some countries where we process data may not have as protective laws as your own country and there are risks associated with such transfer.

Senda de Vida offers European Union Model Clauses, also known as Standard Contractual Clauses, to meet the adequacy and security requirements for our Customers that operate in the European Union, and other international transfers of Customer Data. These clauses are contractual commitments between parties transferring personal data (for example, between Senda de Vida and its Clients, suppliers or data processors outside the EU), binding them to protect the privacy and security of the data.


Security Measures to Protect your Data


Security Measures

We implement security controls to prevent breaches and unauthorized access to your data.

We maintain reasonable and appropriate security measures to protect Customer Data from loss, misuse, and unauthorized access, disclosure, alteration, and destruction.

Examples of security measures include physical access controls, encryption, HTTPS, restricted access to data, monitoring for threats and vulnerabilities etc.

We also subject our services to internationally recognized certification and attestation standards.


Protection of personal information

Our Sites and Services uses commercial efforts to maintain safeguards for protection of your Personal Information

Senda de Vida takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


Other Information


Contact Information

You can contact us about this privacy policy or use of our services.

If you have questions or complaints regarding this Policy, you may contact us through email at You may contact us at our mailing address below

Senda de Vida Publishers, Co

4700 SW 74TH Ave

Miami, Florida 33155


If you are a resident of the European Economic Area and we maintain your Personal Data within the scope of the General Data Protection Regulation (GDPR), you have additional rights. If you are not satisfied with the resolution, you can also lodge a complaint with the Supervisory Authority in the country of your residence.


Privacy policy change

Senda de Vida may change this Privacy Policy from time to time, at our sole discretion.

Senda de Vida encourages visitors and customers to frequently check this page for any changes to its Privacy Policy. We will notify you of material changes in advance by email or by notice when you log in to the Sites and Services or both. You confirm that your continued use of our services after any change in this Privacy Policy will constitute your acceptance of such changes and agree to be subject to the revised privacy policy.

We often introduce new features, which may require the collection of new information. If we collect materially different personal data or materially change how we use your data, we will notify you and may also modify this Privacy Policy.

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